Singles’ Day, or Double 11, traces its roots to 1993 at Nanjing University in China, where a group of students created a lighthearted occasion to celebrate single life. They chose November 11 (11/11) for its symbolic pattern of four “1”s—each representing individuality and independence.
The idea quickly spread to campuses across China and soon became a broader cultural movement that embraced self-expression and pride in being single.
Over time, Singles’ Day expanded far beyond its student origins. It has evolved into a defining event in modern consumer culture—blending technology, entertainment, and retail on an unprecedented scale.
ℹ️ A related observance, Singles Awareness Day, takes place on February 15. While Singles’ Day centers on self-gifting and shopping, Singles Awareness Day emphasizes emotional well-being and connection, celebrating the many forms of love beyond romantic relationships.
The World’s Biggest Shopping Day
Singles’ Day has evolved from a lighthearted celebration of singlehood into the largest online shopping event in the world. The transformation began in 2009, when China’s e-commerce leader Alibaba launched massive discounts on November 11, reshaping the day into a global retail phenomenon that now outpaces both Black Friday and Cyber Monday combined.
Since then, the scale of Singles’ Day—known in China as Double 11—has grown dramatically. In 2023, sales across major platforms reached approximately ¥1.138 trillion (about US $156 billion), according to PR Newswire. By 2024, that number climbed to ¥1.44 trillion (≈ US $204 billion), marking a nearly 27% increase year over year (Reuters).
Today, Singles’ Day is more than a shopping event. Retail giants like Alibaba and JD.com turn it into a multi-week spectacle featuring celebrity performances, influencer livestreams, and interactive digital experiences.
When Is Singles’ Day?
Singles’ Day is observed every year on November 11 (11/11). The date reflects the four solitary “1”s—symbolizing independence and individuality.
| Year | Day of the Week & Date |
|---|---|
| 2025 | Tuesday, November 11 |
| 2026 | Wednesday, November 11 |
| 2027 | Thursday, November 11 |
| 2028 | Saturday, November 11 |
| 2029 | Sunday, November 11 |
| 2030 | Monday, November 11 |
Ways to Celebrate Singles’ Day
Singles’ Day is about appreciating independence and enjoying the freedom to treat yourself. Here are a few simple and fun ways to mark the day:
- Give back or share kindness. Volunteer, donate, or support a cause you care about as a reminder that fulfillment can come from connection and generosity too.
- Treat yourself to something special. Buy that item you’ve been eyeing or take advantage of Singles’ Day discounts for a guilt-free splurge.
- Plan a solo date. Enjoy your favorite meal, see a movie, or spend the day doing something that makes you feel happy and confident.
- Host a get-together for single friends. Celebrate friendship with a relaxed dinner, game night, or movie marathon.
- Focus on self-care. Take a break from the usual routine—unplug, rest, and recharge with a cozy evening or a long walk outdoors.
