In the world of social media, creating interesting content is a constant struggle. Sometimes you realise what you should have been doing when it is already too late. That’s when having a calendar of social media holidays comes in handy. Knowing what so-called “social media holidays” are being celebrated on a certain date makes it easy for you to plan ahead and come up with smart, timely social media posts that will increase engagement.

Choosing the right social media holidays to observe can be a bit tricky, so here’s my advice: choose a handful of social media holidays that are relevant to your business and brand, and focus on them. The other holidays can wait for another year. By focusing on the most important holidays you will avoid the stress that comes when you try to do too much in too little time.

If coming up with any social media content is a struggle, then you probably could appreciate some help, right? What if I told you that there is something designed for people like you who would rather focus on their core business? It is called a social media content calendar. Social media content calendars are used by thousands of marketers all across the globe. They are designed to help you come up with versatile and timely social media posts that will make you look like a social media star! The best one is probably Angie Gensler’s 365 Days of Engaging Social Media Posts and Social Media Calendar 2022, with ideas for every day of the year and tons of helpful bonus materials! Angie’s content prompts follow roughly the classic 80/20 ratio where 20% of the posts are promoting your business and 80% either inform, educate or entertain your followers. Note: I use affiliate links, meaning that any sales through my links might earn me a commission.

You might also be interested in: 200+ Daily Hashtags For Each Day Of The Week

Social Media Holidays in January 2022

Here’s our list of holidays that people observe on social media, a.k.a. social media holidays, or hashtag holidays. This list is more comprehensive than many of the social media holiday calendars done by companies like HubSpot that leave out many holidays for no good reason. I hope you will enjoy my comprehensive list of social media holidays in January and come back to this article every time you need some post inspiration!

January 1

  • Global Family Day #GlobalFamilyDay
  • National Bloody Mary Day #NationalBloodyMaryDay
  • National Hangover Day #NationalHangOverDay
  • Polar Bear Plunge Day #PolarPlunge

January 2

  • Happy Mew Year for Cats Day
  • National Buffet Day #NationalBuffetDay
  • National Cream Puff Day #NationalCreamPuffDay
  • National Personal Trainer Awareness Day
  • National Science Fiction Day #ScienceFictionDay
  • World Introvert Day #IntrovertDay

January 3

  • Festival of Sleep Day #FestivalOfSleepDay
  • International Mind-Body Wellness Day
  • National Chocolate Covered Cherry Day
  • National Drinking Straw Day
  • National Fruitcake Toss Day
  • National “Thank God It’s Monday” Day

January 4

  • National Spaghetti Day #NationalSpaghettiDay
  • National Trivia Day #NationalTriviaDay
  • World Hypnotism Day
  • United Nations: World Braille Day

January 5

  • National Bird Day #NationalBirdDay
  • National Keto Day #NationalKetoDay
  • National Screenwriters Day #NationalScreenwritersDay
  • National Whipped Cream Day

January 6

  • National Bean Day #NationalBeanDay
  • National Cuddle Up Day #NationalCuddleUpDay
  • National Shortbread Day #NationalShortbreadDay
  • National Technology Day #TechnologyDay

January 7

  • National Bobblehead Day #NationalBobbleheadDay
  • National Tempura Day #NationalTempuraDay

January 8

  • National Argyle Day #NationalArgyleDay #ArgyleDay
  • National Bubble Bath Day #BubbleBathDay
  • National English Toffee Day
  • National Vision Board Day #NationalVisionBoardDay 
  • National Winter Skin Relief Day 
  • World Typing Day #WorldTypingDay #TypingDay

January 9

  • National Apricot Day #ApricotDay
  • National Law Enforcement Appreciation Day
  • National Static Electricity Day #StaticElectricityDay
  • National Sunday Supper Day #SundaySupper
  • National Word Nerd Day

January 10

  • National Bittersweet Chocolate Day
  • National Clean Off Your Desk Day #NationalCleanOffYourDeskDay
  • National Cut Your Energy Costs Day #CutYourEnergyCostsDay
  • National Houseplant Appreciation Day #HouseplantAppreciationDay
  • National Oysters Rockefeller Day #nationaloystersrockefellerday
  • National Save The Eagles Day

January 11

  • National Hot Toddy Day
  • National Milk Day #NationalMilkDay
  • National Human Trafficking Awareness Day #HumanTraffickingAwarenessDay
  • National Shop For Travel Day #NationalShopForTravelDay

January 12

  • International Kiss A Ginger Day #KissAGingerDay
  • National Curried Chicken Day #NationalCurriedChickenDay #CurriedChickenDay
  • National Marzipan Day #NationalMarzipanDay
  • National Pharmacist Day #NationalPharmacistDay

January 13

  • Korean American Day #KoreanAmericanDay
  • Make Your Dreams Come True Day #MakeYourDreamsComeTrueDay
  • National Gluten-Free Day
  • National Peach Melba Day
  • National Rubber Ducky Day #NationalRubberDuckyDay #RubberDuckyDay
  • National Sticker Day #NationalStickerDay
  • Stephen Foster Memorial Day

January 14

  • National Dress Up Your Pet Day #DressUpYourPetDay
  • National Hot Pastrami Sandwich Day
  • Organize Your Home Day #OrganizeYourHomeDay 
  • World Logic Day #WorldLogicDay

January 15

  • National Bagel Day #NationalBagelDay
  • National Booch Day #NationalBoochDay #BoochDay
  • National Hat Day #NationalHatDay #HatDay
  • National Strawberry Ice Cream Day #StrawberryIceCreamDay
  • National Use Your Gift Card Day

January 16

  • International Hot and Spicy Food Day
  • National Fig Newton Day
  • National Nothing Day #NothingDay
  • World Religion Day

January 17

  • Blue Monday #BlueMonday
  • Brew Monday #BrewMonday
  • Ditch New Year’s Resolution Day #DitchNewYearsResolutionsDay
  • Kid Inventors’ Day #KidInventorsDay
  • Martin Luther King Day #MLKDay
  • National Bootlegger’s Day
  • National Hot Buttered Rum Day

January 18

January 19

  • Museum Selfie Day #MuseumSelfieDay
  • National Popcorn Day #NationalPopcornDay
  • World Quark Day

January 20

  • Get to Know Your Customers Day #GetToKnowYourCustomersDay
  • National Buttercrunch Day #NationalButtercrunchDay
  • National Cheese Lover’s Day #CheeseLoversDay
  • National Disc Jockey Day a.k.a. National DJ Day #NationalDiscJockeyDay
  • National Penguin Day

January 21

  • International Sweatpants Day #InternationalSweatpantsDay
  • National Granola Bar Day #NationalGranolaBarDay
  • National Hugging Day #NationalHuggingDay
  • Squirrel Appreciation Day #SquirrelAppreciationDay

January 22

  • Answer Your Cat’s Questions Day
  • Celebration of Life Day #CelebrationOfLifeDay
  • National Blonde Brownie Day #NationalBlondeBrownieDay
  • National Hot Sauce Day #HotSauceDay

January 23

  • National Handwriting Day #NationalHandwritingDay
  • National Pie Day #NationalPieDay

January 24

  • Beer Can Appreciation Day #BeerCanAppreciationDay
  • Community Manager Appreciation Day #CommunityManagerAppreciationDay
  • National Compliment Day #NationalComplimentDay
  • National Peanut Butter Day #NationalPeanutButterDay
  • UNESCO: International Day of Education

January 25 

  • National Irish Coffee Day #NationalIrishCoffeeDay
  • Opposite Day #NationalOppositeDay #OppositeDay
  • Plan for Vacation Day #PlanForVacation
  • UK and Scotland: Burns Night #BurnsNight

January 26

  • International Customs Day
  • National Spouses Day #NationalSpousesDay
  • National Green Juice Day #NationalGreenJuiceDay
  • National Peanut Brittle Day #NationalPeanutBrittleDay
  • Australia: Australia Day #AustraliaDay

January 27

  • National Chocolate Cake Day #ChocolateCakeDay
  • Canada: Family Literacy Day
  • United Nations: Holocaust Memorial Day #HolocaustRemembranceDay
  • Library Shelfie Day #LibraryShelfieDay
  • World Breast Pumping Day #WorldBreastPumpingDay

January 28

  • Data Privacy Day #DataPrivacyDay
  • Global Community Engagement Day
  • International Lego Day #LegoDay
  • National Big Wig Day #NationalBigWigDay
  • National Blueberry Pancake Day #BlueberryPancakeDay
  • National Daisy Day #DaisyDay
  • National Have Fun At Work Day #FunAtWorkDay
  • National Kazoo Day #NationalKazooDay #KazooDay

January 29

  • National Corn Chip Day #NationalCornChipDay
  • National Puzzle Day #NationalPuzzleDay
  • National Seed Swap Day #NationalSeedSwapDay

January 30

  • National Croissant Day #NationalCroissantDay
  • World Leprosy Day #WorldLeprosyDay #WorldLeprosyDay2022

January 31

  • National Backward Day #NationalBackwardDay
  • National Hot Chocolate Day #NationalHotChocolateDay
  • National Inspire Your Heart With Art Day #InspireYourHeartWithArtDay

National Weeks in January 2022

  • Folic Acid Awareness Week

National Months in January 2022

Food & Drink Months In January

  • National Hot Tea Month
  • National Menudo Month
  • National Oatmeal Month
  • National Slow Cooking Month
  • National Soup Month
  • National Sunday Supper Month

Pets & Animals Months In January

Health Related Months In January

  • Cervical Health Awareness Month
  • National Bath Safety Month
  • National Birth Defects Prevention Month
  • National Blood Donor Month
  • National Braille Literacy Month
  • National CBD Month
  • National Glaucoma Awareness Month
  • National Radon Action Month
  • Thyroid Awareness Month


  • Brain Teaser Month
  • Clean Up Your Computer Month
  • Get a Balanced Life Month
  • Get Organized & Be Productive (GO) Month
  • International Creativity Month
  • National Black Diamond Month
  • National Hobby Month
  • National Mentoring Month
  • National Skating Month
  • National Slavery and Human Trafficking Prevention Month
  • National Stalking Awareness Month

I hope you liked my complete list of social media holidays to observe in January. Which holidays will you observe? Leave us a comment 🙂