In the world of social media, creating interesting content is a constant struggle. Sometimes you realise what you should have been doing when it is already too late. That’s when having a calendar of social media holidays comes in handy. Knowing what so-called “social media holidays” are being celebrated on a certain date makes it easy for you to plan ahead and come up with smart, timely social media posts that will increase engagement.

Choosing the right social media holidays to observe can be a bit tricky, so here’s my advice: choose a handful of social media holidays that are relevant to your business and brand, and focus on them. The other holidays can wait for another year. By focusing on the most important holidays you will avoid the stress that comes when you try to do too much in too little time.

If coming up with any social media content is a struggle, then you probably could appreciate some help, right? What if I told you that there is something designed for people like you who would rather focus on their core business? It is called a social media (content) calendar. Social media content calendars are used to great effect by thousands of marketers all across the globe. They are designed to help you come up with versatile and timely social media posts that will make you look like a social media star! The best one is Angie Gensler’s Social Media Calendar for 2020 and 2021, with ideas for every day of the year and tons of helpful bonus materials for only $48! I’ve been very happy with mine and have noticed that it has saved me endless hours that I have been able to spend on my blog instead.


You might also be interested in: 200+ Daily Hashtags For Each Day Of The Week


Social Media Holidays in January

Here’s our list of holidays that people observe on social media, a.k.a. social media holidays, or hashtag holidays. This list is more comprehensive than many of the social media holiday calendars done by companies like HubSpot that leave out many holidays for no good reason. I hope you will enjoy my comprehensive list of social media holidays in January and come back to this article every time you need some post inspiration!

January 1

  • International: New Year’s Day #NewYearsDay
  • USA: National Hangover Day #NationalHangOverDay
  • UK: National Bloody Mary Day #NationalBloodyMaryDay
  • Polar Bear Plunge Day #PolarPlunge

January 2

  • World Introvert Day #Introvert
  • USA: National Fruitcake Toss Day
  • USA: National Science Fiction Day #ScienceFictionDay
  • USA: National Drinking Straw Day
  • USA: National Chocolate Covered Cherry Day
  • USA: National Buffet Day #NationalBuffetDay

January 3

  • USA: Festival of Sleep Day #FestivalOfSleepDay

January 4

  • International: World Braille Day
  • USA: National Trivia Day #NationalTriviaDay
  • USA: National Spaghetti Day #NationalSpaghettiDay

January 5

  • USA: Carver Day #Carverday
  • USA: National Bird Day #NationalBirdDay
  • USA: National Keto Day #NationalKetoDay
  • USA: National Screenwriters Day #NationalScreenwritersDay
  • Japan: Strawberry Day 🍓

January 6

  • Christian Holiday: Epiphany #Epiphany
  • USA: National Shortbread Day #NationalShortbreadDay
  • USA: National Bean Day #NationalBeanDay
  • USA: National Cuddle Up Day #NationalCuddleUpDay
  • USA: National Technology Day #TechnologyDay
  • Australia: Devonport Cup #DevonportCup

January 7

  • Orthodox Christmas Day #OrthodoxChristmas
  • USA: National Bobblehead Day #NationalBobbleheadDay
  • USA: National Tempura Day #NationalTempuraDay
  • Italy: Flag Day

January 8

  • USA: National Bubble Bath Day #BubbleBathDay

January 9

  • USA: National Static Electricity Day #StaticElectricityDay
  • USA: National Apricot Day #ApricotDay
  • Thailand: National Childrens Day

January 10

  • USA: National Sunday Supper Day #SundaySupper
  • USA: National Cut Your Energy Costs Day #CutYourEnergyCostsDay
  • USA: National Houseplant Appreciation Day #HouseplantAppreciationDay

January 11

  • USA: National Clean Off Your Desk Day #NationalCleanOffYourDeskDay
  • USA: National Milk Day #NationalMilkDay
  • USA: National Human Trafficking Awareness Day #HumanTraffickingAwarenessDay
  • Germany: German Apples Day

January 12

  • International Kiss A Ginger Day #KissAGingerDay
  • USA: National Pharmacist Day #NationalPharmacistDay

January 13

  • USA: Stephen Foster Memorial Day
  • USA: National Rubber Ducky Day #NationalRubberDuckyDay
  • USA: National Sticker Day #NationalStickerDay
  • Make Your Dreams Come True Day #MakeYourDreamsComeTrueDay
  • Korean American Day #KoreanAmericanDay

January 14

  • Orthodox New Year #OrthodoxNewYear
  • USA: National Dress Up Your Pet Day #DressUpYourPetDay
  • Organize Your Home Day #OrganizeYourHomeDay 

January 15

  • USA: National Bagel Day #NationalBagelDay
  • USA: National Hat Day #NationalHatDay
  • USA: National Booch Day #NationalBoochDay
  • USA: National Strawberry Ice Cream Day #StrawberryIceCreamDay
  • Croatia: Day of International Recognition 

January 16

  • International: World Religion Day
  • USA: National Nothing Day #NothingDay

January 17

  • Ditch New Year’s Resolution Day #DitchNewYearsResolutionsDay
  • Kid Inventors’ Day #KidInventorsDay

January 18

  • International: National Winnie The Pooh Day
  • USA: Martin Luther King Day #MLKDay (3rd Monday of January)
  • UK: Blue Monday #BlueMonday

January 19

  • USA: National Popcorn Day #NationalPopcornDay

January 20

  • USA: National Disc Jockey Day #NationalDiscJockeyDay
  • USA: National Cheese Lovers Day #CheeseLoversDay

January 21

  • USA: Squirrel Appreciation Day #SquirrelAppreciationDay
  • USA: National Hugging Day #NationalHuggingDay
  • USA: National Granola Bar Day #NationalGranolaBarDay
  • Poland: Grandma’s Day 
  • Marketing: Get to Know Your Customers Day #GetToKnowYourCustomersDay

January 22

  • USA: National Hot Sauce Day #HotSauceDay
  • Poland: Grandpa’s Day 
  • Celebration of Life Day #CelebrationOfLifeDay

January 23

  • USA: National Pie Day #NationalPieDay
  • USA: National Handwriting Day #NationalHandwritingDay

January 24

  • USA: National Peanut Butter Day #NationalPeanutButterDay
  • USA: National Compliment Day #NationalComplimentDay
  • USA: Beer Can Appreciation Day #BeerCanAppreciationDay

January 25 

  • USA: National Opposite Day #NationalOppositeDay
  • USA: National Irish Coffee Day #NationalIrishCoffeeDay
  • UK and Scotland: Burns Night #BurnsNight
  • Philippines: National Bible Day
  • Russia: Students Day
  • Community Manager Appreciation Day #CommunityManagerAppreciationDay

January 26

  • USA: National Spouses Day #NationalSpousesDay
  • USA: National Green Juice Day #NationalGreenJuiceDay
  • Australia: Australia Day #AustraliaDay
  • Plan for Vacation Day #PlanForVacation

January 27

  • United Nations: Holocaust Memorial Day #HolocaustRemembranceDay
  • USA: National Chocolate Cake Day #ChocolateCakeDay
  • Family Literacy Day (Canada)
  • Library Shelfie Day #LibraryShelfieDay

January 28

  • Jewish Religious Holiday: Tu B’Shevat #NewYearForTrees
  • International Lego Day #LegoDay
  • USA: National Daisy Day #DaisyDay
  • USA: National Blueberry Pancake Day #BlueberryPancakeDay
  • USA: National Have Fun At Work Day #FunAtWorkDay
  • USA: National Kazoo Day #NationalKazooDay
  • Data Privacy Day #DataPrivacyDay

January 29

  • USA: National Puzzle Day #NationalPuzzleDay
  • USA: National Corn Chip Day #NationalCornChipDay

January 30

  • USA: National Croissant Day #NationalCroissantDay

January 31

  • USA: National Inspire Your Heart With Art Day #InspireYourHeartWithArtDay
  • USA: National Hot Chocolate Day #NationalHotChocolateDay

I hope you liked my complete list of social media holidays to observe in January. Which holidays will you observe? Leave us a comment 🙂