National Avocado Day is celebrated every July 31. It was created in 2017 by Camille May and Danika Brysha, founders of the meal delivery company Model Meals, who chose the date because it falls at the peak of California avocado season. The pair were already known for carrying what fans called “purse avocados,” so turning their favorite food into its own holiday felt like a natural next step.
The day has grown from a small brand promotion into something avocado lovers across the country look forward to. U.S. avocado consumption has doubled since 2005 and quadrupled since 2000, with 4.25 billion avocados sold in the U.S. in 2015 alone. Beyond the harvest connection, the holiday also launched at a moment when avocados were already surging in popularity across the country, which helped it catch on quickly.
Why People Celebrate National Avocado Day
People celebrate for a mix of reasons that go beyond just liking guacamole.
- Home cooks use it as an excuse to get creative in the kitchen, trying new takes on toast, smoothies, or salads.
- Health minded folks appreciate the moment to talk about the fruit’s benefits, since avocados are rich in heart healthy fats, fiber, and potassium, often noted as containing even more potassium than a banana.
- Businesses and farmers markets treat it as a fun seasonal marketing opportunity.
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The Boy Who Lived was born on July 31, 1980 — same day as J.K. Rowling herself.
National Mutt Day
Celebrating mixed-breed dogs and encouraging adoption from shelters.
National Raspberry Cake Day
Sweet, tart, and beautifully pink — the perfect summer cake.
Shredded Wheat Day
Honouring Henry Perky’s 1893 patent — the original wholesome breakfast.
