National Women Support Women Day, created in 2018 by Amy O’Donnell, centers on women encouraging one another through mentorship, collaboration, recognition, and steady day-to-day support. Observed on December 1, it promotes a shift from competition to a culture of shared progress, especially in fields where women have faced limited access or visibility.
The observance also has a strong connection to small business. Women-led brands often use the day to showcase each other’s work, launch joint projects, and share tools that make entrepreneurship more reachable. Many shoppers take part by choosing women-owned shops, helping local economies, and highlighting voices that deserve more space.
The day is still gaining visibility and has a relatively small online presence, with only about 100 Instagram posts using its hashtag. It appears in some national day calendars, including ours, but it needs broader recognition to grow into the movement it aims to be.
When is National Women Support Women Day Observed?
National Women Support Women Day takes place every year on December 1. Its early-December timing connects naturally with holiday shopping and community giving, making it an ideal moment to support women-led businesses and celebrate women empowering women.
| Year | Date | Weekday |
|---|---|---|
| 2025 | December 1, 2025 | Monday |
| 2026 | December 1, 2026 | Tuesday |
| 2027 | December 1, 2027 | Wednesday |
| 2028 | December 1, 2028 | Friday |
| 2029 | December 1, 2029 | Saturday |
| 2030 | December 1, 2030 | Sunday |
Why This Day Matters
Current research shows that women still face structural barriers at work and at home, making the message behind National Women Support Women Day timely and relevant.
Persistent Inequality
- The World Economic Forum estimates that full gender parity is more than a century away, projected for 2158 at the current pace.
- In the United States, women earn about 84 cents for every dollar earned by men in comparable roles—adding up to nearly $10,000 less per year.
- Women hold only 30.6% of global leadership roles, despite forming a significant portion of the workforce.
- At home, women carry most of the mental load, managing 71% of household planning and completing twice as many daily tasks as fathers.
The Impact of Support and Mentorship
- Women in tech with mentors are 20% more likely to receive a promotion within three years.
- Mentorship boosts job satisfaction and increases retention rates across many industries.
- About 28% of women with mentors reach senior leadership, compared to 19% of those without one.
- A 2025 study shows that fewer than one in three women feel genuinely supported at work.
- Many women prefer guidance from female mentors, who can share relevant strategies for navigating gender-specific challenges.
